The student experience matters more than ever

Our commitment to the need for universities to invest in recognising the importance of the student experience as the key source for future competitiveness has been at the heart of our partnerships and relationships with INTO and I-graduate. Check this out in recent recognition of the importance of this issue and the work I-graduate are doing to contribute to this movement.

Asia's Learning Tribes 2.0

Our work in moving the mountain of Asian youth trend data is taking on increasing momentum. In partnership with I-graduate and with the support of INTO University Partnerships we will be presenting in Melbourne next week on Asia's learning Tribes 2.0. Key themes inside of this will be insights into segmentation and consideration of new approaches to promotion and brand management for international education providers in the 2.0 space as it is occupied by young Asians. We hope this will open up more work which will put into the public domain, watch this space or drop us a line if you wish to be involved.

Asian Youth Trends

When we first formed the company the Asian youth trend work pioneered by our friend Ian Stewart was a real inspiration in moving our thinking towards the relevance of these insights into how young Asians may begin to look at the educational choices. Ian has been senior VP at MTV Asia for just over a year and his insights remain as sharp as ever, check out some of his presentations for some unique insights in a parallel but related universe to international education marketing. A lot of our Asian Learning Tribes 2.0 inspiration originates from here.

Malaysia's new Strategy and Apex Universities

Malaysia has been a well established market for international student recruitment and coupled with its sizeable domestic market a key market for all overseas instutitions. A new strategy launched in September reiterates some old themes and new opportunities. Our recent work with the British Council has drawn our attention to this and with anything, a number of challenges and opportunities underpin the trumpeting of a new age. Check this out

Reaching for the top

English for apex universities

Can Facebook be worth $10bn?

A big theme of our recent thinking has been around web 2.0 and what this means for educational decision-making in Asia and with this issues of promotion and branding. Facebooks rise is fascinating but this articule provides some useful statisitcs on its size and where the largest player is going - article from Times Online. Here